+10% CVR. Two brands. Six markets.
One solution for two teams. I built the case, ran a six-week experiment at 95% confidence, and delivered a +10% uplift in checkout conversion rate while simultaneously validating a retention hypothesis on skip rate and churn. Six markets, two brands.
Marley Spoon & Dinnerly 2024
A 7.5m capacity crisis. Solved through pricing design.
I turned a business-driven pricing mechanism into something that felt like a choice, not a penalty. No PM, no brief beyond the business problem. Monday volume dropped from 43% to 25%. €7.5m investment deferred.
Marley Spoon & Dinnerly 2024
Zero to live site. Brand identity to shipped product.
A different kind of brief. Brand identity from scratch, Webflow build, CMS architecture, and Shopify API, so the client never needs a developer for routine updates. The site is live and the client manages it independently. Included here to show visual craft and implementation range alongside the product work.
Freelance 2025-2026
I'm a Product Designer based in Berlin. For two years at Marley Spoon I was the sole designer across Growth and Retention owning the acquisition funnel across two brands and six markets.
I initiated experiments, wrote hypotheses, defined success metrics, and shipped features that moved real numbers, including a +10% CVR uplift from an A/B test I led end to end. For part of that time I was also operating without a Product Manager, partnering directly with Engineering to keep initiatives moving.
I've also designed and built client websites end to end, brand identity, Figma, Webflow, CMS architecture, Shopify API, which keeps me close to implementation in a way that makes me a better collaborator with engineers.
AI is a core part of my workflow, from research and ideation through design and build. I'm experienced in prompt engineering, creating Custom GPTs, vibe-coding prototypes, Claude Code and building time-saving automations. I completed a 300-hour AI for Business certification in early 2026.
Product & Growth
Design
Research & Analytics
Tools & Build
Product & Growth
Design
Research & Analytics
Tools & Build
2024 - Present
Independent designer
Freelance
Designed and built client websites end to end — brand identity, Figma, Webflow, CMS, and Shopify API integration. Completed a 300-hour AI for Business certification at WBS Coding School.
2022 — 2024
Product Designer
Marley Spoon
Sole designer across Growth and Retention. Owned the acquisition funnel strategy across two brands, two teams, three surfaces, and six markets. Initiated and shipped A/B tests delivering a +10% CVR uplift. Operated with extended ownership during a 6-month PM gap.
2021 — 2022
UX/UI Designer
ANCC Studio
Designed web and mobile experiences for international clients including ZARA and WiSEED. Delivered high-fidelity prototypes and contributed to brand-aligned design systems.
2026
AI for Business
WBS Coding School · 300 hours · EU AI Act certified
2024
Product-Led Growth Certification
ADPList
2021
UX Design Certification
CareerFoundry · 800 hours
2014
BA Art History, First Class Honours
University of Nottingham
2026
AI for Business
WBS Coding School · 300 hours · EU AI Act certified
2024
Product-Led Growth Certification
ADPList
2021
UX Design Certification
CareerFoundry · 800 hours
2014
BA Art History, First Class Honours
University of Nottingham